01 / ChongqingMotorcycle electronics
Sanxin Electronics
Control, power and sensing products for two-wheel mobility, developed and manufactured in Chongqing.
OUR GROUP
Clear roles. Shared direction.
Good management gives expertise room to work. SANXIN brings three specialist businesses together around a clear purpose: connecting the right capability with the right challenge.
A CONNECTED WAY OF WORKING
Direction becomes
a process.
A clear remit. A considered decision. The discipline to carry it through.
Company photography
Company photography
OUR FOUNDATION
Since1988.
A practical foundation.
A considered next step.
Specialists need focus. Customers need clarity.
Our foundations go back to 1988. Today, SANXIN connects motorcycle electronics, automotive systems and semiconductor distribution through three businesses with distinct areas of expertise.
The purpose of the group is to make that breadth useful. A motorcycle programme needs a different conversation from an automotive display project or a component-selection brief. Each deserves a team that understands its particular demands.
Our management approach starts with that distinction: give each business a clear role, keep the application in view and make it easier for a customer to find the people best placed to help.
OUR OPERATING STRUCTURE
Depth in each business. Clarity across the group.
Three disciplines, with a different responsibility at each level of the system.
SANXIN
Specialist businesses. A shared direction.
01 / Chongqing
02 / GuangzhouAutomotive systems
Fireson
Automotive instrument clusters and in-vehicle infotainment, with a focus on the electronics within the driving environment.
03 / GuangzhouSemiconductor solutions
Cellwiz
Semiconductor distribution and technical solutions, connecting component knowledge with the requirements of an electronic design.
OUR MANAGEMENT APPROACH
Make expertise useful.
The principles behind the structure.
FOCUS
Let specialists go deep.
Keep technical decisions close to the people who understand the product and its application. A clear remit gives each business room to develop its own expertise.
CLARITY
Make the next step clear.
Start with the requirement, identify the relevant team and establish what needs to be resolved. Good working relationships depend on a shared understanding of the task.
CONTINUITY
Think beyond the handover.
A specification, a component choice and a production decision belong to the same project. Keep their context connected so that knowledge carries forward as the work develops.
OUR INTERNATIONAL PERSPECTIVE
A clear foundation.
A wider field of view.
Chongqing and Guangzhou anchor our businesses. Hong Kong and London inform the international outlook we want to bring to conversations with manufacturers across markets.
Chongqing
Engineering & manufacturingThe home of Sanxin Electronics and its motorcycle product development and production.
Guangzhou
Automotive & semiconductor expertiseThe base for Fireson and Cellwiz, spanning automotive systems and component solutions.
Hong Kong
International outlookA perspective on component markets, technology exchange and business across borders.
London
European perspectiveAn outlook informed by the requirements and design thinking of European mobility.
FIND THE RIGHT TEAM
Bring us the requirement.
A motorcycle application, an automotive system or a semiconductor brief. Start with the challenge and we will help identify the relevant SANXIN business.